HQ by Rove

HQ by Rove is a hospitality-branded, Grade-A commercial project developed by IRTH Group in Marasi Bay, Business Bay. The project delivers modern, fully furnished office formats that range from compact modular suites to double-height lofts and larger flexibility-led units. The tower is designed to combine hotel-style services with practical workspace features, and it includes extensive on-site lifestyle space, high-capacity parking and a strong lift core to serve tenants. The developer positions HQ by Rove as a new model for workspaces that puts hospitality and convenience at the centre.

HQ by Rove is located on the Marasi Bay waterfront in Business Bay, near the Dubai Canal and a short drive from Downtown Dubai and Sheikh Zayed Road. This gives tenants quick access to major business districts such as DIFC and Dubai Design District, plus a wide choice of hotels, restaurants and retail nearby. The waterfront address offers views across the marina and the skyline, and the project benefits from the wider infrastructure and road network that links Business Bay to Dubai International Airport and other employment hubs.

The building delivers A-grade commercial offices aimed at companies that want a turn-key workspace with hospitality support. Unit sizes are flexible, ranging from small studio-style offices to large floor plates and loft units that can extend to multiple thousands of square feet. Spaces come fitted and furnished, with options for private courtyards and outdoor terraces on selected floors. The mix is intended to suit startups, SMEs and regional teams that value a premium address plus faster move-in and lower fit-out time.

The HQ by Rove concept embeds hotel-grade services on site, such as a dedicated corporate concierge, meeting and conferencing space, health and fitness facilities and curated F&B options. Transport links are strong, as the tower has direct road access and is minutes from Sheikh Zayed Road, with public transport options and taxi services that connect to Downtown and the wider city. For healthcare and schools, Business Bay and neighbouring districts host a range of clinics and international schools within a short drive, and give businesses convenient access to essential services for staff. The design also includes landscaped terraces and social spaces to support informal meetings and team breaks.

HQ by Rove introduces a hospitality-led model to commercial real estate in Business Bay, offering ready-to-use, flexible office formats along with lifestyle services and a central waterfront address. The project aims to reduce transition time for occupiers while offering a premium image and practical connectivity across Dubai’s main business routes. For firms that seek an address with both convenience and service, HQ by Rove presents a clear alternative to traditional office leasing.