Passionate about real estate? Here's some tips on how to be a successful real estate agent in Dubai
Words by Aneesha Rai in The Agent · Nov 4th, 2018
Getting a RERA license is just the beginning to the rites of passage of being a good real estate agent in Dubai. With a lot of competition, your attitude and service amongst others are some of the main criteria that will drive you to success. We break it down below:
1. Get Hired By A Real Estate Company That Aligns With Your Values
Even though real estate companies are dime a dozen in Dubai, it's important to pick the right one to kickstart your career. Highlighting any property experience in the past can easily help you get a foot in the door. Make sure you understand your niche well. If your property portfolio doesn't match the company's, your resume might be glossed over for a job. For example, Luxhabitat focuses on high-end properties such as those on the Palm Jumeirah and Emirates Hills and are most likely to hire agents who have these as part of the portfolio.
Joining a reputable real estate agency provides access to established networks, listings, and mentorship opportunities. Research different agencies and choose one that aligns with your goals and values. A strong agency can offer valuable guidance, support, and resources to help you kick-start your career as a real estate agent.
It's important to keep in mind what you want before you go for it.
2. Clear The Rera Exam
After you get hired, it's time to get your broker license. The way to do this is to attend a course at the Dubai Land Department. The course takes about 20 hours of work. After clearing the exam, you will need to renew your license every year. There are a bunch of other training courses for you to specialise in available here. Completing the Real Estate Regulatory Agency (RERA) Certified Training Program is a prerequisite for obtaining a real estate agent license. The training covers topics such as real estate law, property management, marketing, and ethics. Most companies cover the cost of the license for employees.
3. Familiarize Yourself With The Area
Before diving into the process of becoming a real estate agent, it is crucial to understand Dubai's real estate market. Research market trends, property types, and popular areas to gain insight into the dynamics of the industry. Familiarize yourself with the legal and regulatory framework governing real estate transactions in Dubai, including licensing requirements and industry standards.
If you've been given an area for specialisation, then you should know it at the back of your hand. Just knowing the numbers and prices of the area isn't enough, sell the lifestyle. Understand each and every nook and corner. How does the community function? Supermarkets and retail close by. Look at all these things and add them to your sales pitch. Even consider moving to the area if you can afford it and experience what you like and don't like about it. Network with the residents to get more listings.
The real estate market is dynamic and constantly evolving. Stay up to date with the latest industry trends, legal changes, and market conditions. Attend workshops, seminars, and industry conferences to expand your knowledge and stay ahead of the competition. Continuously improving your skills and expertise will enhance your credibility and help you provide exceptional service to your clients.
4. Develop A Personal Brand
These days, it's all about who you know and how you portray yourself in addition to hustling hard. Real estate never sleeps, so consider going for that after-work networking event, posting about your professional life on social media, holding live sections, participate in real estate exhibitions as a panel speaker, and more. There are multiple property expos that take place all around the year, so make sure you're part of them.
5. Stay connected & network
Whether it's a current client or a prospective one, make sure there are no loopholes in your service. Right from receiving your lead and making that introductory phone call, make sure that you also invest in great after-sales service and follow-up.
Success in the real estate industry heavily relies on building a strong network and establishing a personal brand. Attend industry events, seminars, and networking gatherings to connect with potential clients, industry professionals, and investors. Utilize online platforms and social media to showcase your expertise and listings. Develop a strong online presence and maintain a professional image to attract clients and build trust.
6. Gain Practical Experience
While education provides a solid foundation, practical experience is invaluable in the real estate industry. Consider working as an intern or a sales assistant in a reputable real estate agency to gain firsthand experience. Shadow experienced agents, observe their interactions with clients, and learn about the different aspects of property transactions. This hands-on experience will enhance your understanding of the industry and build your network.