Company News

Sotheby's Realty UAE acquires Sotheby's Realty UK


A New Chapter for a Renowned Brand.

Words by Aneesha Rai in Company News · Jan 30th, 2023

Sotheby’s International Realty in the UAE has developed a global reputation for being a leading player in the arena of luxury property. They are growing that reputation even further now with the announcement that they have officially acquired Sotheby’s International Realty UK. This exciting new development is another testimonial to the dynamic brand that consistently delivers. Backed by an expert team, the company has seen record growth year on year and has remained committed to its ambitious expansion plans, first to Saudi Arabia and now to the United Kingdom.

Results That Stand Out

Given the calibre of service and performance on offer at Sotheby’s International Realty UAE, they are the perfect entity to take over the UK arm of Sotheby’s International Realty. Their renowned expertise in the Middle East region, one of the world’s most dynamic markets, ensures they are more than well equipped to handle the nuances of managing the diverse real estate market of the UK. It isn’t hard to see why they are considered the ‘one to watch’ in luxury property, especially with their strong resale results and innovative development arm. Their recent expansion into Saudi Arabia has already resulted in their exclusive management of the Raffles Resort in Jeddah and the Accor project in Mecca as well as an upcoming partnership with the governing institutions to handle all of the luxury branded residences in KSA.

Watch This Space

We aim to use our experience and connections to drive the transaction level of Sotheby's International Realty UK to match that of our US counterparts.

The acquisition of UK Sotheby’s International Realty by one of the GCC’s most successful real estate companies is undoubtedly going to signal a new frontier for the company as a whole. The UK is the place where the Sotheby’s story began and the essence of the brand. 

“Our main focus at Sotheby’s International Realty UK will be to add further value in unique areas. We will work with our US and European affiliates to help grow their existing market share even more” shared George Azar, the CEO of Sotheby’s International Realty UAE. “We aim to use our experience and connections to drive the transaction level of Sotheby’s International Realty UK to match that of our US counterparts. Currently, the UK luxury property market is typically served by boutique-style agencies with bespoke avenues of focus, so as one of the largest and most experienced real estate companies in the market, we will be able to offer a different experience and access to serious international buyers.” 

George Azar’s confidence is unsurprising given the strides his company has made in just the past few years, from top-performing sales to working with global brands to taking the lead in Saudi Arabia. He sees the company’s expansion beyond the GCC as complementary to the regional client base as well as the Asian market, “We will bring the same passion, professionalism, and performance to Sotheby’s UK as we have done in the UAE, transforming its growth potential with our unique market contacts and unrivalled international network.” 

One thing is for sure, it will be worthwhile staying tuned over the next few months as there is bound to be plenty of excitement ahead.