Luxhabitat launches China Desk to tap growing Asian buyer market

22 Apr 2014, words by Luxhabitat in Company News

Dubai's only luxury real estate company Luxhabitat is stepping up the pace on servicing the fast growing group of Asian buyers looking to invest in Dubai property with the launch of their China Desk. 

The company today announced it has established a dedicated team that will be the conduit for all Asia-based property inquiries. The China Desk will provide various services to all Chinese buyers including basic translation of property information, explanation of property types and areas, the buying process as well as connecting these buyers with a range of Chinese speaking services that will facilitate their acquisition. 

To coincide with the launch of the China Desk, the company will also launch a Chinese language edition of its successful and award winning online website. The Chinese edition will give all Luxhabitat client’s the opportunity to showcase their listings to the vast audience of non-english speaking Chinese buyers. 

Luxhabitat Chief Executive Oriol Font said the Asian and Chinese market had become increasingly important and the company saw a need to offer specialist expertise and services. 

“To effectively service the large influx of buyers from China and Asia we felt it was essential to provide a dedicated point of contact, so that we were better able to bridge language and cultural gaps,” said Mr Font. “We want to accommodate their needs and provide them with the same level of confidence they would have buying or selling in their own country. 

“Ultimately we aim to deliver an additional benefit to our local vendors by streamlining our contact with Asian buyers who have demonstrated their enthusiasm for Dubai real estate assets.” 

The China desk will be headed by Rui Zhang, a fluent Mandarin speaker who has experience in the local real estate market.

“Rui will be listed as our China specialist on internet and marketing collateral and will be able to assist non-English speaking clients on all aspects of buying and selling,” said Mr Font. “She will be able to refer them to specialists for advice on regulations relating to foreign investment and has the negotiation skills developed as a real estate agent. If need be, she will escort them to property inspections and auctions so they are comfortable with the process.” 

Miss Zhang will provide assistance to Chinese clients in locating properties that match their requirements and will work alongside the existing network of Luxhabitat agents who have access to the most exclusive property porfolio in the region.

“Our network has for many years been proactive in meeting the needs of Asian buyers but there has been a huge increase in the volume and complexity of inquiry,” said Mr Font. “Our ethos has always been to deliver a six-star professional real estate experience and we are introducing the Luxhabitat China Desk to ensure that our company also exceeds the expectations of Asian buyers. 

“Language is the most obvious barrier but there are others. Some buyers are living in Dubai, others in the process of migrating here while offshore there are wealthy individuals looking for a good stable environment in the region to diversify their investments. 

“The process of transacting property in the UAE is somewhat different to other countries and we want potential buyers to feel confident that they are receiving the best possible advice. With our strength across the network, extensive market knowledge and a dedicated Asia specialist we can help smooth the process.” 

Mr Font said the China Desk would also provide tailored assistance to Chinese vendors to ensure they are equally comfortable in the selling process. 

The corporate website will be published in Chinese from April 23rd and the China Desk will also be operative from the same day.

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