The Market

Dubai Records AED 3.72B in Luxury Off-Plan Sales in June

Dubai Luxury Off-plan Sales

Strong demand for waterfront developments, branded residences and master-planned communities continues to fuel Dubai's luxury property market.

Words by Sophie McKinley in The Market · Jul 20th, 2026

Dubai's appetite for luxury off-plan homes shows little sign of slowing. Buyers continue to invest in some of the city's most ambitious residential developments, drawn by iconic architecture, waterfront locations and the opportunity to secure prime properties before completion. According to market data published by Keturah and reported by Khaleej Times, luxury off-plan homes priced above AED 5 million generated AED 3.72 billion in sales during June 2026, highlighting the continued strength of Dubai's premium real estate market.

The report recorded 307 off-plan transactions, with apartments accounting for 166 sales worth AED 2.12 billion and villas contributing AED 1.61 billion across 141 transactions. The average sale price reached AED 12.1 million, reflecting sustained demand from both international investors and end users seeking high-quality homes in Dubai's most desirable communities.

Off-Plan Has Become the Preferred Route Into Dubai's Luxury Market

The latest figures demonstrate how the luxury off-plan sector has evolved over the past few years. Once primarily associated with investors seeking to maximise capital appreciation, today's off-plan market increasingly attracts buyers seeking distinctive homes that combine exceptional design, premium amenities and long-term lifestyle value.

Many of Dubai's newest developments are no longer simply residential buildings. They are carefully planned communities that integrate branded residences, wellness facilities, private beach access, marinas, fine dining and concierge services. For buyers, purchasing off-plan offers the opportunity to secure homes within these landmark projects before they are completed, often with flexible payment plans that make acquisitions more strategic.

As Dubai continues to expand its portfolio of world-class developments, off-plan has become the preferred route for buyers seeking access to limited new inventory in prime locations.

"Investors are continuing to back Dubai's long-term trajectory as one of the world's leading real estate destinations."
Talal M. Al Gaddah, CEO of the Keturah Residences

Waterfront Communities Continue to Lead Demand

Luxury buyers continue to favour waterfront destinations, where limited supply and lifestyle-driven masterplans support long-term value.

According to the report, Dubai Islands recorded the highest number of luxury off-plan transactions during June, followed by Dubai South and Palm Jumeirah. These communities share a common appeal: large-scale master planning, significant infrastructure investment and a growing collection of luxury residential projects designed to attract international buyers.

Beyond the location itself, purchasers are increasingly evaluating the overall lifestyle a development offers. Walkable neighbourhoods, hospitality partnerships, wellness amenities and access to marinas or beaches have become defining characteristics of Dubai's newest luxury communities.

LUXHABITAT Market Insight

At LUXHABITAT, we've seen growing interest in luxury off-plan developments across Dubai, particularly among international buyers relocating to the UAE or expanding their property portfolios. Enquiries have increasingly focused on projects that combine architectural distinction with established developers, branded partnerships and prime waterfront locations.

FAQ

  • Luxury buyers are increasingly attracted to off-plan developments because they offer access to landmark projects, flexible payment plans and the opportunity to purchase homes in prime locations before completion. Branded residences, waterfront communities and integrated lifestyle developments have further strengthened demand.

  • According to the latest market data, Dubai Islands recorded the highest number of luxury off-plan transactions during June, followed by Dubai South and Palm Jumeirah. These locations continue to attract buyers thanks to their large-scale masterplans, waterfront settings and long-term growth potential.

  • For many buyers, luxury off-plan properties offer strong long-term potential, particularly when developed by established developers in sought-after locations. While investment performance depends on market conditions and the individual project, premium developments with limited supply have historically attracted strong buyer demand in Dubai.

  • Branded residences combine private ownership with the design standards, hospitality services and amenities associated with internationally recognised luxury brands. They appeal to buyers seeking a premium lifestyle, professional property management and strong long-term desirability.