Both the couches featured this year are from Italian brand Poliform. Designed by Jean-Marie Massaud, these sofas offer you comfort in a stylish setting. Massaud graduated from the ENSCI in 1990 and since then has run a quest for synthesis, reduction and lightness since his first intuitions. He has been working all kind of design fields, from furniture to industrial product and equipment. In 2000, he founded Studio Massaud and expanded his expertise to architecture and brand development.
Outside Poliform, he collaborates with various brands such as B&B Italia, Axor Hansgrohe, Dior, Poltrona Frau, Lancôme or Renault. Denying trend and fashion, It is this symbiosis between man, his creations and his natural environment, that Massaud strives to reach, as a catalyst to innovation, as an economic model and as a life project. Both of these sofas are reflective of the ethos that Massaud has set forth.
The first of these two couches is called Sydney. Sydney is a sofa with a highly original aesthetic, typical of the multicultural city after which it is named. With Sydney, Poliform explores brand new creative possibilities, made reality by the hand of Massaud in a combination of pure geometry and great comfort. The covers can easily be changed and are available in 8 colours. The other, called Metropolitan is a sofa with elemental and linear shapes, oozing impeccable elegance.
Images & content courtesy of Poliform.
Available at Obegi Home.
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Reprint from the Private Collection 2019