The founder of Creative Wrap invites us into the charming house that he has made a home.
Words by Aneesha Rai in Design & Architecture · Sep. 14th, 2022
Once you step into Lloyd's home, you will love the undulating warmth that evokes from it. The Founder of Creative Wrap started his interior wrapping business in 2017 when he identified a gap in the market and discovered that no company in the UAE specialized in the concept of interior wrapping. From his home in Living Legends near Al Barari, Lloyd talks about the culmination of Creative Wrap and how he has incorporated it into his home.
Lloyd: The idea behind the concept of Creative Wrap stemmed from my wife complaining about the dark kitchen we had in our apartment in Dubai Motor City, I was seeking an innovative, yet cost-effective way to upgrade our rental property, and during my research, I discovered that no company in the UAE specialized in the concept of interior wrapping with architectural film. The aim is to simplify interior renovations without the need for weeks of labor, heavy-duty tools, and a total mess.
Creative Wrap started back in 2017 when my wife witnessed how unhappy and unfulfilled I was in my current position as Business Development Manager, she encouraged me to follow my dream of starting my own business, actually, she demanded that I resign and start this new venture. I contacted my previous Colleague Aaron Mitchell, who I knew would be the perfect business partner and he loved the idea. We had one trained installer and my wife Catherine working on social media to bring awareness to this brand new concept, and so Creative Wrap began. Once word got out and people could see the before and after photos, the business expanded very quickly. Creative Wrap now has over 100 employees and we have launched in countries throughout the Middle East and Asia.
Lloyd: When it comes to my house style, I like to keep things classy but simple. I don’t like too much clutter and I am a fan of neutrals. I love the concrete feel but I also like to add a touch of wood to add warmth to the space.
When we first got the villa we now live in, it was brand new, but the interior was very dated. It had brown kitchen cabinets, brown and beige tiles, and horrible brown granite worktops. We selected a beautiful soft touch matte black for the cabinets, white subway tiles for the wall tiles, and light wood for the worktops. We wrapped a few feature walls in the living room with a light concrete and a brick effect in the dining area. We also wrapped the stairs with warm dark wood and a white raiser which has been a very popular combination with customers also. We wrapped our bathrooms using a mixture of dark and light concrete and used a stunning herringbone flooring system to finish it all off.
Lloyd: My favorite space in the house has to be the kitchen. Being a CEO and business owner it can get very stressful and intense during the day, and I find cooking very therapeutic, it helps me to switch off and get that much-needed mental rest. Having a stylishly wrapped kitchen really helps makes the space more inviting, and it keeps my wife happy, as they say, happy wife, happy life.