under the theme of "Original", the second edition of Downtown Design, the
Dubai-based exclusive hub featuring the best in global commercial design, will
take place between October 28-31 at 'The
Venue, Downtown Dubai,' at the base of Burj Khalifa, the world's tallest
building, which anchors Emaar's thriving lifestyle destination billed as 'The
Centre of Now'.
Downtown Design will feature a breath-taking, curated collection of the world's most influential brands alongside an exciting program of activities tailored to the Fair's growing audience of design professionals and aficionados who are shaping the Middle East's growing design market.
Centered on the theme of "original", this year's edition of Downtown Design will showcase companies and brands who continue to define the evolution of design in residential, hospitality, office and product design, to the region's discerning developers, contracting companies, architects and interior designers.
"The way people live, work and travel is undergoing a radical transformation today. This is reflected in the creations of the world's foremost designers, and is the single most important driver of the innovations we are witnessing worldwide and which we bring to Downtown Design every year," Cristina Romelli Gervasoni, Fair Director.
Swiss design giant Vitra, who is dedicated to improving the quality of homes, offices and public spaces through the power of design and which is returning to Downtown Design this year, said, "We have found that Downtown Design offers a rare opportunity to showcase what true quality means for us in terms of materials, craftsmanship and design to the region through a platform that brings together the world's finest designers and manufacturers and encourages collaboration to meet the growing demand in this region of genuine design made in the original factories. We look forward to another great year at Downtown Design."
Credited for bringing the best of international design
to the region, Downtown Design focuses on the key interiors sectors of
furniture, lighting, carpets and flooring, kitchen and bathroom, accessories
added, "We are witnessing an unprecedented demand for quality interiors in the
region, as a natural alignment with the quality exteriors of upscale developments
that are experiencing tremendous growth. This requires the close collaboration of developers,
architects and designers to deliver projects that provide consumers with a
complete design experience. We are proud
to provide this platform at Downtown Design, connecting brands, trade
professionals and the community with our uncompromising selection of
exhibitors, who are known for their original, craftsmanship and commitment to
Downtown Design will give its visitors the exposure
and knowledge to recognize original in design through a series of Original
Talks, which started this month and will run monthly up to the Fair and daily
at the Fair. At the fair, these talks will
be complemented with daily Brand Perspectives led by the exhibitors, daily
business insights led by market leaders giving the visitors an overview of
regional market trends and daily lectures led by industry thought leaders.